About Us
Family-built, customer-first and obsessed with infrared heating
From small beginnings
Warm4Less started in Kent in December 2014. We were small, selling infrared heaters on eBay. We packed orders on the kitchen floor, trying to keep Oscar, our bulldog’s hairs out of the Sellotape. The delivery driver would look on with mild amusement as we carried parcels out to his van.
As orders grew so did the juggling act: we kept stock in a storage locker, picking up the previous day’s orders on the way in to work and fitting as many products as possible into the back of an old Vauxhall Corsa. After relocating to the Midlands we took on a small industrial unit, then the one next door.
By 2021 we’d outgrown box industrial units. We moved into a 6,000 sq ft unit in Sutterton.
Those early years were hands-on and often imperfect. They shaped how we still work today; close to the detail, close to our customers, not afraid to roll our sleeves up.
Our 4-Point Promise
We're here when you need us.
No bots, just humans that know these products inside out. Call, email, or chat – we’ll point you in the right direction.
Changed your mind? No problem.
Zero hassle, 60-day policy. No awkward questions, no hoops to jump through.
Built to last and backed to prove it.
Every heater we sell comes with a 5 or 10-year warranty – only stocking products we’d put in our own homes!
Order today, delivered tomorrow.
Free next working day delivery on all orders over £30, which is pretty much every heater we sell.
Where we are today
From a kitchen floor in Kent to a 6,000 sq ft warehouse, here’s what a decade of doing things properly looks like.
- 1,351 five-star Trustpilot reviews
- 10,000+ units in stock, next day delivery
- 6,000 sq ft warehouse in Sutterton
- 4-vehicle fleet and counting
We’re proud of what we’ve built but we’re more focused on what’s next.
What makes us different
Two things define this business:
Excellent customer service, and keeping people being warm
We’ve always believed good service is simple. Treat people how you’d want to be treated. That means reaching for the phone before sending an email and that means someone takes responsibility when something goes wrong.
Going the extra mile isn’t something we say. It’s just what we do.
That shows up in ways that aren’t in any policy:
- When a customer missed a collection because their pet had passed away, we sent flowers.
- When a charity ordered from us, we sent personalised biscuits and a handwritten note.
- When a courier failed to turn up, we drove panels to the depot ourselves so customers wouldn't be let down.
- When an elderly customer couldn't programme their controller, one of us drove out to help.
Infrared isn't for everyone
We’re comfortable saying that.
Infrared is for people who want to stop being cold, not just be less cold. It’s for people who want comfort faster, lower running costs and a heating system that’s genuinely better for the environment. People who want to upgrade properly rather than settle, and future-proof their heating and their homes.
It’s not for those who want a standard radiator on the wall or those hunting the cheapest option.
Meet the team
Georges
Operations (and Emma's sibling)
Georges keeps the practical side of the business running smoothly, ensuring every order is dispatched correctly and on time. Alongside Emma, he helps maintain the team’s easy and collaborative dynamic – tea rounds included.
Emma
Marketing (and Georges' sibling)
Warm4Less began in Emma’s kitchen, with panels wrapped on the floor, one eye on the Sellotape and the other on Oscar the bulldog. Over a decade later, Emma leads marketing, helping to make the world of heating feel clearer and less complicated, all while being mum to three girls.
Isabelle (mum)
Customer Care & Warehouse Support
Isabelle is the steady presence behind the scenes, keeping everything on track. She supports the whole team and always knows where things stand. If you hear from us after your order arrives, it’s usually Isabelle checking in, collecting feedback, and ensuring everything has met your expectations.
Mike
Warehouse & Printing
Mike is central to the smooth operation of both the warehouse and the custom side of the business. From getting orders out the door to producing custom printed panels, he’s hands-on with the detail that makes everything work. For fun, Mike started with Couch to 5K and now runs marathons. You might hear about a tight calf every so often but you won’t see him slow down.
Shannon
Customer Services Manager
Shannon has been part of the team for over ten years and is the person you want in your corner when something needs sorting. Organised, detail-focused and never without a coffee, Shannon makes sure our customers have the best possible experience from order through to delivery, and she genuinely cares that it happens.
Ben
Heating Advisor
Ben joined us at 16 as an apprentice and has spent over seven years learning every corner of the business and the heating industry. He’s brilliant at helping customers find the perfect heater for their space. Ben is always keeping the office entertained and is the undisputed office authority on anything car-related.
Charli
Sales Manager
Charli started in business admin five years ago and quickly found her thing: talking to people about their projects and helping them make the right decisions. You may have seen her presenting at a Homebuilding Show or spotted her on one of our stands. Outside of work, she’s all about her pets.
Ethan
Technical Support & Printing
Ethan has a wicked sense of humour, and, quietly is TikTok famous. A big Manchester United fan, Ethan is behind approving your artwork before it gets printed onto our made to order heaters. As well as helping answer any technical questions.
Zac
Business Administration Apprentice
Zac is our newest member of the team. He helps support our customer service, processing orders and keeps everything running smoothly with shipping. Always keen to learn and get stuck in Zac’s quickly become a valued member of the team.
Showroom Address
Warm4Less Ltd, Unit 2, Love Lane,
Spalding Road, Sutterton, Boston PE20 2EU
